For Release: 08-18-2008

Fruth Pharmacy Begins Retail Sales of Identigene DNA Paternity Test Kits in West Virginia and Southern Ohio Stores

Identigene DNA Paternity Test Kit Enables Fruth Pharmacy Customers to Get a Definitive Answer to Paternity Questions Through a Fast, Affordable and Confidential Process. Fruth Pharmacy, Which Has Been Serving Local Communities for More Than 55 Years, Will Sell the Product in the Family Planning Aisle

SALT LAKE CITY (July 28, 2008)—Identigene, today announced that Fruth Pharmacy has begun over-the-counter retail sales of the Identigene DNA Paternity Test Kit. Fruth Pharmacy, which has been serving communities in West Virginia and southern Ohio since 1952, will offer the new product in all of its 25 stores. The Identigene DNA Paternity Test Kit provides participants with an answer to their paternity question quickly and with probabilities of paternity greater than 99.99 percent. It is the first DNA test ever sold in major retail outlets.

Prior to the advent of the Identigene DNA Paternity Test Kit, the generally accepted method of obtaining a DNA paternity test often required court involvement, weeks of waiting for results, and a cost of multiple hundreds of dollars. Identigene's retail kit makes the process a convenient and affordable service available in the family planning aisle of the local drug store.

More than 50,000 Identigene DNA Paternity Test Kits have been purchased since they were first offered in a retail store test market on the West Coast only nine months ago. "The neighborhood pharmacy is a completely new sales channel for DNA tests," said Identigene COO Doug Fogg. "Because it is a convenient and familiar place for customers to purchase products they rely on, people who have a paternity question are taking advantage of its availability in drug stores to get a reliable answer quickly."

The Identigene DNA Paternity Test uses samples of cheek cells collected from the inside of the mouth of the child, the mother and the alleged father using swabs provided in the kit. The sample swabs, consent forms, and a lab fee are sent in a postage-paid envelope to Identigene for processing. Results are available within three to five business days of receipt at the laboratory. An option is also available for retail customers who want to use test results in legal proceedings that provides specific sample collection methods to secure chain-of-custody procedures for the samples.

Suggested retail price for an Identigene DNA Paternity Test Kit is $29.99. The laboratory processing fee for the personal peace-of-mind test is $119. The processing fee for test results for use in legal proceedings is $319, which includes the lab fee.

The Identigene DNA Paternity Test Kit online pressroom is www.dnatesting.com/presskit, and provides high-resolution images, B-roll footage and a store locator.

About Identigene

Identigene, a Sorenson Genomics company, was founded in 1993 and was the first DNA testing laboratory in the world to commercially use modern STR technology for paternity testing. Identigene offers a full range of DNA testing services including tests used to determine paternity, siblingship and other familial relationships, as well as DNA tests for purposes of immigration, child custody, settling estates and other family-related situations. Additional information about Identigene and its DNA testing services is available by visiting www.dnatesting.com.

Press Contact

Jacob Moon
The Sorenson Group
801.490-1017
jacob@sorensoncompanies.com